Aranjuez, a renowned city from Madrid Community, aligned with the european initiative for a more sustainable way of commuting, was about to implement the Urban Mobility Plans for its city. These are a set of actions for a more sustainable way of transportation, prioritizing collective systems and other non-motorized modes over individual motorized movement. With benefits like economic growth, social cohesion, road safety and environmental protection, and guaranteeing a better quality of life for citizens.
To introduce, identify and communicate these actions, the town hall transport and mobility division in charge requested a brand identity and visual system to represents them, along with signage, promotional and educative collaterals. In addition we were also commissioned to brand an event organized to showcase the initiatives to the public, the way to undertake them and the beneficial impact they may have on the city and its citizens.