Engineering Emotions

McLaren, one of the most representative automotive companies in England, was going to be approached by Proximity London, one of the leading agencies in CRM. To accomplish that, they hired me to design a credentials book showcasing their projects and introducing themselves as a creative agency. 

In something tangible like a book, tactile and visual first impressions are always the key to fluidly engage the reader until the last page. In the end was replaced for a more minimalistic one, that, in a different level, get the job done. An honest content with a beautiful photography shooting from McLaren, made the rest.