Nestle Cereals are dedicated to provide their clients with credible, relevant and scientific information for consumers to have healthier breakfast choices. Based on this, the project aimed to launch a digital web portal which, driving brand value through inspirational content, entice the shoppers to buy more Nestlé branded cereal.
Our proposal was a platform with branded content, expert opinions, relevant information and tips about how to plan the day, week or weekend ahead while having breakfast or in the beginning of the day. At the same time would reward the users with saving opportunities through promotional offers related to products of the Nestle branch and 3rd party coupons.
Technically challenging from the point of view of the layout and the color, as it was required and conceived to pass all color blind tests and adapt to any device format.
- Art Direction
- Graphic Design
- Digital Design
- Print Design