A New Dimension

DeWALT is among the strongest brand identities in the world for professional power tools. Is one of the company’s most valuable assets and represents a significant competitive advantage. To keep market leadership and increase shareholder value, their visual identity has a nurtured, strong and consistent appearance, placing the builder experience at the core of their marketing and promotional communications.

The client was launching a new corded heavy machinery range and commissioned us to build a concept and a new look and feel for their marketing in-store campaign. We came back with an idea based in the equation: Comfort + Safety + Versatility + Power = Performance.

It translated into a visual more impactful where the product is the hero, showcasing the range and their different applications . We complemented the proposal with an interactive tool for the store, featuring the visual with expandable touch-points revealing specs and relevant info.