Guinness Rugby

Guinness® is a brewery brand that is enjoyed all over the world every day, which continues to experiment and innovate in a truly pioneering style. And, above other sports, rugby has long been deeply associated with its core brand sharing the same values: Humility, dedication, self-belief, irrepressible spirit, energy and strength.

Taking these principles as a guiding platform, we approached the Guinness Rugby 2019 retail campaign with an engaging, participative, impactful and playful collection of communication touch-points, positioning Guinness as the first choice for pub-goers.