Evian & Badoit are two of the most recognisable french water brands always linked to fine and healthy dining. But each one lives in slightly different universes. Evian is an innovative and curious brand, pioneer in trendy food and culture, while Badoit has always been a symbol of gastronomy and fine dining.
In this project, our task was to develop the sell-in story, lock-up, key visuals and digital and print touchpoints for Evian and Badoit, positioning them as the perfect duo of waters, finding a way to bring the 2 distinctive brand identities of Evian and Badoit together so that they work ‘as one’. The approach needed to be both harmonious but also remain instantly recognisable as Evian and Badoit.