- ART DIRECTION, DIGITAL DESIGN & BRANDING
- RESPONSIVE WEB PORTAL
- COPY: PAUL O'BRIAN
Nestle Cereals had a challenge: To drive value through the digital path to purchase, so the shoppers were enticed to buy more Nestlé branded cereal. Our proposal was to create a website with branded content, expert opinions, relevant information and tips about how to plan the day, week or weekend from the morning, i.e while having breakfast. Targetting mums mostly. And at the same time giving them the opportunity to save some money with discounts coupons and offers of related products of the Nestle branch.
Having into account the wide range of users we were trying to reach, the layout was conceived to be responsive, color coded and contrast tested to ease navigation to every viewer (included color blind people). Turning the site into a useful tool for user and for the brand as well.