- ART DIRECTION & GRAPHIC DESIGN
- PRODUCT CAMPAIGN
- COPY: MIGUEL PÉREZ // ILLUSTRATION: SANTI PÉREZ
They asked me to create a press advert campaign explaining the benefits of building with this Fym components. The challenge was to comunicate in one shot the several applications of the Natural Hidraulic Limestone NHL. “An idea, a great idea, is distinguished from the others when practice is in addition to being environmentally friendly.
We present a way of building that transcends time, not only for its easy implementation and integration, but because to create healthier spaces. Because we dont invent anything. Is there. It’s part of us. In our world, this world ... because:
"Everything is part of the same idea"
Illustration as the best way to communicate the dreamful idea of a world made of possibilities.