• ART DIRECTION, GRAPHIC DESIGN & ILLUSTRATION
  • DIGITAL & PRINT PRODUCT CAMPAIGN
  • CO-ART DIRECTION: JONATHAN SWEATMAN

DETAILS

DeWALT is a worldwide brand of power tools for the construction, manufacturing and woodworking industries. It’s name is among the strongest brand identities in the world of professional power tools. It is one of the company’s most valuable global assets and represents a significant competitive advantage. To maintain market leadership and increase shareholder value, their identity and comunitcation has a nurtured, strong and homogenic apperance. And its communication emphasizes on the user experience beyond excelence in their product quality.

The client was about to launch a new corded heavy machinery range and asked us for a concept and visual proposal highly impactful, fully covering all applications and completely user oriented.
From there we came up with the idea of an interactive piece with expandable touchpoints that easily demonstrate the real versatility of the tool. All condensed into the following equation:

Confort + Safety + Versatility + Power = Performance