- ART DIRECTION, GRAPHIC DESIGN, ILUSTRATION & COPY
- AMBIENT CAMPAIGN
- CGI: ALBERTO G. ZURITA
To create an ambient action for large retail areas and communication campaign consisting of an active sales promotion, direct gift and a gift aspirational. Looking in the location of optimism and hope, where our fears automatically disappear to make way through the imagination to a world full of positive feelings. This place is not in the “earth”, but somewhere closer to heaven, where having a more positive vision of reality.
Because ... “behind the clouds the sun always shines.”
Outside the shopping center we place a cloud shaped space. Inside, we generate a positive emotionally charged experience.