Talking about my profession, I have a statement that describe me better that any other one.
'Enough is not enough.'
My hunger for being up to date in the latest trends in art, technology, advertising, fashion, digital, marketing, graphic & industrial design..., let me get conscious of what's going on out there and give me the tools to create really new stuff based on original ideas. Doesn't matter the media, the target, the client, I always try to step back and see from an open view, seeking & thinking on the bigger picture. With this beliefs was born in Madrid Pepolopez™ Studio, a multidisciplinary – now based in London – factory of ideas and visuals supported by the highest quality design.
My name is Pepo, a creative art director with a strong concept based visual design skill. Since my step into a big agency in 2005, I use this bipolar skills for advertising and comunication, adding value to brands and helping clients to be more visible, friendly, closer to their clients...
From the starting point of a strong idea, I create brands from scratch, design a strategy or a tactical comunication for a business, a tv spot, a book, an engaging wellcome pack, the ‘path to purchase’ for retail company, an 'on selve' packaging that stands out, a whole exciting brand experiencial, ... . SanDisk, DeWalt, Nestle, Toyota, Movistar (O2), Leroy Merlin, Repsol, Knauf, Coke, are some of the brands I worked with.
I combine my work with some of my other passions: writing on my blog, walk around London on hunt for a nice exhibition, hanging out with friends, getting lost riding my bike on the forest, cooking at home on a rainy day... A way of life that keep me possitive and sticks me to this constant learning state, always improving, always evolving. Because enough, never is enough.